Adbank

AdBank’s application of blockchain technology, the patent-pending AI anti-fraud technology, and the AdBank token creates a transparent ecosystem, that allows for payments from advertisers and publishers to be traced.

• Addressing the 20% - 50% loss of value spent on digital advertising annually.
• Payments tracking solutions.
• A validation system for transparency and advertising viewership.

The primary products of Adbank are focused on building a next-generation ad network with analytics and anti-fraud artificial intelligence engine. By building an advertising protocol, Adbank is in the unique position of being able to build an advertising ecosystem designed to be highly resistant to fraud.

The reason for Axon’s involvement on behalf of the client was to develop an ad network beta-platform, an administrative portal, and a token management system, that consists of:

• a multitude of the products available for advertisers within the campaigns;
• capabilities for publishers in commercializing their website/content;
• analytics functionality for both advertiser & publisher;
• ad serving system/engine.

Administrative portal -  Provides insights to the administrative personnel regarding the current state of the system, advertisers & publishers activities both historical and in real-time.

‍Token management system - Performs integrated tasks within the Ethereum network to leverage the use of ADB tokens, as the only payment tool within the AdBank ecosystem.